I was tasked with creating a craft beer can label based solely one shape: a square.
To start with, I looked at squares and where they crop up in different areas: mathematics, nature, art, history, you name it. I chose to go along with the nature route and landed with bismuth, a beautiful crystalline metal (below).
After much more research into craft beer, demographics, bismuth itself (and much, much more), I began designing and after about a month or so, I came up with this!
I made two "logos" by changing the colours slightly, one multicoloured which would be more so for advertisements and multi-pack packaging, while the single-toned one (in this case, red) would be for an individual flavour.
(Any legal information on my designs may not be wholly correct or present and is placed there solely for proof of concept.)
Just for some visualisation, here's a couple of mockups of the design! These are a little outdated in comparrison to the final design (so you may notice some design inconsistencies) but nothing too majorly different!
I also made a mockup of what a 6-pack box of these beers would look like (right).
